For Real Estate · Australia-wide
Portal fees rise every year and the enquiry still belongs to them. We build the site and the appraisal pipeline that give you a direct line to vendors and buyers, so the listing spend becomes one channel instead of the only one.
The Real Problem
An agency lives on its relationships with future vendors. The uncomfortable part is that most of those relationships now start on a platform you rent, on terms you do not set, at a price that goes one direction. The buyer who enquires on your listing is the portal’s contact first and yours second.
The second problem is the appraisal that never gets followed up. A vendor requests an appraisal eighteen months before they list. Almost every agency is excellent for the first fortnight and silent after that, which is precisely the wrong shape, because the decision happens later.
None of this means abandoning the portals. It means not being wholly owned by them.
What We Build For Agencies
The goal is not to beat realestate.com.au at property search. It is to own the two relationships the portals handle badly: the vendor who is eighteen months out, and the buyer who wants a suburb rather than a listing.
The Process
We request an appraisal through your current process and see how long the follow-up lasts. Two weeks is typical. We also check what share of your enquiry actually arrives through channels you control.
One number approved before anything starts, covering the site, the nurture build and the CRM integration. Licences stay in your name at cost.
We build the site and nurture sequences, then connect to your CRM and listing feed so properties flow through without double handling.
Logins, a walkthrough for the whole sales team, and a 30 day defect period. Support optional and quoted first.
What It Costs
The variables are how many suburbs need real content, whether your listing feed is standard, which CRM we are connecting, and how much of the nurture and reporting gets automated.
The comparison is straightforward in this industry. Take your average commission. If a properly run appraisal nurture recovers one listing a year that would otherwise have gone elsewhere, the build has paid for itself and everything after that is margin. Most agencies we audit are leaking considerably more than one.
Proof
A commercial property specialist in Albury Wodonga with a strong local reputation and a lead process that depended entirely on her remembering to follow up. We built the site and the pipeline behind it so that enquiries capture, qualify and nurture themselves, and the follow-up happens whether or not it is a busy week.
She is contactable through our portfolio, as is every client we name. Case studies you cannot verify are worth nothing.
Read the full case study →Free · 3 minutes
Six questions about what happens to a vendor who is not ready yet. Three minutes, and question one is where most agencies find the money.
You get the findings in writing whether or not you engage us, with the free fixes listed first.
Get my free agency audit →Questions
No, and anyone who does is selling something. The portals are where buyers are and you cannot walk away from that without hurting your vendors, which would be the wrong trade. What you can do is stop having them as your only channel, so the annual price rise is a negotiation rather than an ultimatum. Every direct relationship you build improves that position slightly.
Yes, through their APIs or an automation layer depending on what each exposes. The standard build pushes website enquiries into the CRM as contacts with source, suburb and property type attached, and pulls the listing feed through to the site so properties are not maintained twice.
Because they do it well for a fortnight. That is not a criticism, it is what happens to any manual task competing with live listings and buyer calls. In real estate the decision usually happens twelve to twenty-four months after the appraisal, which is exactly the window manual follow-up never reaches. Automation is not replacing your agents here, it is covering the stretch they were never going to cover.
That is a structural question and it is worth answering deliberately before it happens. We build so contacts, nurture history and buyer criteria live in the agency CRM rather than in an agent’s phone or personal mailing list. Agent profile pages are built to rank and convert for the agency, so the audience an agent builds is an agency asset that survives their departure.
For "houses for sale [suburb]" you will usually not beat them, and we would not build a strategy around trying. For the questions around the transaction, what a suburb is actually like, what has been selling and why, what a market is doing this quarter, you absolutely can, because the portals publish thin automated content there. Those searches attract vendors earlier in the decision, which is the more valuable visitor anyway.
It depends on how many suburbs need real content, whether your listing feed is standard, which CRM we are connecting, and how much of the nurture and vendor reporting gets automated. We quote a fixed price before starting, and licences stay in your name at cost.
Yes. We are based in Albury and work with agencies across Australia. The build runs over video calls and screen shares.
Apply for a free agency audit. We run an appraisal request through your process, measure how long the follow-up lasts, and check what share of your enquiry you actually control. Findings in writing, no obligation.
Apply for a free agency audit →