For Health & Allied Health · Australia-wide
Health practices lose most bookings at reception, not at marketing. We build sites that book patients without a phone call, recall systems that fill tomorrow’s gaps, and we build all of it inside the AHPRA advertising rules that most agencies have never read.
The Real Problem
The commercial problem is ordinary. Patients try to book when they think of it, which is at lunch, at 8pm, and on Sunday. Reception is available for none of those. The call rings out, and the patient books with whoever answered or lets it go entirely. Meanwhile the diary has gaps tomorrow that a recall system would have filled.
The second problem is specific to your industry and it is why we built this page. Section 133 of the Health Practitioner Regulation National Law prohibits using testimonials in advertising a regulated health service. Most marketing agencies do not know this. They will happily build you a review carousel because it works everywhere else, and the compliance exposure lands on you, not on them.
We would rather tell you about the second one before you engage us than after a complaint arrives.
What We Build For Practices
Everything here does one of two things: it removes a reason a patient did not book, or it keeps you inside the rules while doing it. Nothing we build asks you to trade one for the other.
The Process
We try to book with you outside business hours and see what happens, then review your current site against the AHPRA advertising guidelines. Most practices have at least one issue and would rather know.
One number approved before anything starts. Practice software and SMS credits stay in your name and are listed at cost.
We build the site and booking flow, then connect to your practice management software. Where a system will not integrate, we say so early rather than discovering it late.
Logins, a walkthrough for reception and practitioners, and a 30 day defect period. Support optional and quoted first.
What It Costs
The variables are how many services and practitioners need pages, which practice management software we are connecting, whether you need booking and recalls or just booking, and how much of the intake gets automated.
The number to compare it against is your own. Take your no-show rate, multiply by your appointment value and your annual appointment volume. Add the after-hours calls that ring out. For most practices the recall automation alone pays for the build inside a year, and it draws on patients you already have rather than on ad spend.
Why Us For This
If you ask us for a patient review carousel, we will explain why we are not building it and what we will build instead. That is a strange thing for a supplier to advertise, and it is the single most useful thing we can tell a health practice choosing an agency.
The same applies to data. Health information sits in the sensitive category under the Privacy Act, which is a higher bar than ordinary business contact details. We wrote the Australian guide to AI and the Privacy Act that practices are now using to audit their own suppliers, and our own privacy policy names every provider we use and where each one processes data.
Read the compliance guide →Free · 3 minutes
Six questions about how a patient books and how a chair goes empty. Three minutes, and it also flags any advertising compliance issue we can see from outside.
You get the findings in writing whether or not you engage us, including any AHPRA advertising issues we spot, which are yours to act on regardless.
Get my free practice audit →Questions
Not for a regulated health service. Section 133 of the Health Practitioner Regulation National Law prohibits advertising that uses testimonials about the clinical aspects of a regulated health service, and that includes reviews you did not solicit if they appear on a site you control. You can publish factual information about your services, practitioner qualifications, and non-clinical feedback about things like parking or wait times. We build within that, and we would rather lose the argument at quoting stage than have you deal with a complaint later.
Reviews on third-party platforms you do not control, such as Google, are generally treated differently from testimonials you publish yourself, because AHPRA guidance recognises you cannot control them. The risk arises when you pull them onto your own site, embed a review widget, or actively solicit clinical reviews. We advise practices to leave Google as Google and keep clinical testimonials off the practice website entirely.
Usually. Cliniko, Halaxy, Best Practice, Medical Director, Dentally, Praktika, Coreplus and most modern systems expose an API or support an integration layer. Some older or locally installed systems genuinely will not, and where that is the case we will tell you at the audit stage rather than discovering it three weeks into a build.
It can be, and the configuration is what decides it. We keep clinical detail out of the booking step entirely, collect only what is needed to reserve a time, then move any health information into an encrypted intake form connected to your practice software. Health information is sensitive information under the Privacy Act with a higher standard than ordinary contact details, and referrals should never be arriving as plain email attachments.
Most of it does, and some extra rules apply to you. Participant information is sensitive, your obligations under the NDIS Practice Standards sit on top of the Privacy Act, and intake and support coordination workflows are usually where the manual effort hides. AHPRA advertising rules apply to your registered practitioners rather than to the organisation, so the constraint is narrower but still real.
It depends on how many services and practitioners need pages, which practice management software we are connecting, and whether you need booking only or booking plus recalls, reminders and waitlist automation. We quote a fixed price before starting, and SMS credits and software licences stay in your name at cost rather than being marked up.
Yes. We are based in Albury and work with medical, dental, allied health and NDIS practices across Australia. The build runs over video calls and screen shares, which suits practices better than losing clinical time to a site visit.
Apply for a free practice audit. We test your booking path after hours, check your recall and no-show handling, and review your site against the AHPRA advertising guidelines. Findings in writing, no obligation, and the compliance notes are yours regardless.
Apply for a free practice audit →