For Law Firms · Australia-wide
People with a legal problem do not shop carefully. They ring until someone picks up, and they retain the first firm that makes them feel handled. We build the website that gets you on that shortlist and the intake system that answers before the other two, without client information ever going somewhere it should not.
The Real Problem
Look at ten Australian law firm websites and nine open with the firm: founded in 1987, a team of dedicated professionals, a commitment to excellence. That is a brochure about you, written for other lawyers. The person reading it has just been served, or separated, or sacked, and they are scanning for one thing: does this firm understand my situation and will someone actually call me back.
The second problem is quieter and costs more. The enquiry arrives, lands in a shared inbox, and waits for whoever checks it between matters.
The last one is not hypothetical. It is the single most common finding when we audit a professional services firm, and it carries confidentiality, privilege and Privacy Act exposure all at once.
What We Build For Law Firms
A legal website has two jobs: get shortlisted, and convert the enquiry before the client rings the next firm. Everything we build serves one of those, and nothing we build puts your obligations at risk to do it.
The Process
We send a real enquiry through your current process and time it. How long to acknowledge, how long to a human, how many times the client repeats themselves. Firms are usually surprised by their own number.
One number approved before anything starts, covering the site, the intake build and the integrations. Software licences stay in your name and are listed separately, never marked up.
We build the site and intake, then connect it to your practice management system. We work to your confidentiality requirements, and where you need Australian-only processing we scope it that way from the start.
Logins, a walkthrough for the whole team, and a 30 day defect period. Support is optional, on a plan or ad hoc, quoted before we start.
What It Costs
The variables are how many practice areas need their own page, whether your content exists, which practice management system you run, and how much of the intake needs automating. That is it.
The arithmetic is simpler for a law firm than for most businesses. Work out your average matter value, then estimate how many enquiries a year go cold waiting for a reply. For most firms, recovering two or three matters covers the entire build, and the intake automation is the cheapest part of it.
Why Us For This
Most agencies will tell you they take confidentiality seriously. Ask them where your data is processed, whether their AI tools train on it, and what their retention period is, and the answers get vague quickly.
Ours are published. Our privacy policy names every provider we use, what each receives and which country processes it. We wrote the Australian guide to AI and the Privacy Act that a lot of firms are now using to audit their own suppliers. You should hold us to it, and you should hold your other suppliers to it too.
Read our privacy policy →Free · 3 minutes
Six questions about how a new matter enters your firm. Three minutes, and the answer to question one is usually the one that stings.
You get the findings in writing whether or not you engage us, including the fixes that cost nothing.
Get my free practice audit →Questions
Yes. Legal advertising in Australia sits under the Legal Profession Uniform Law and the conduct rules in your jurisdiction, including specific restrictions on personal injury advertising in New South Wales and Queensland. We build within them, and where a claim sits in a grey area we will flag it and let you or your professional standards contact make the call rather than quietly publishing it.
That is the question we would ask too. Concretely: credentials go into an encrypted vault rather than email, file sharing uses signed expiring links rather than attachments, our primary database sits in the Sydney region, and nothing of yours goes into any AI tool that does not have commercial no-training terms. Our privacy policy lists every provider we use and where each processes data, so you can audit us rather than take our word for it.
Yes, through their APIs or an automation platform, depending on what the system exposes. The usual build turns a website enquiry into a lead or matter record with the contact details, matter type and intake answers already populated. We do not touch trust accounting. That stays inside your practice management system where it belongs and where your auditor expects it.
Referral firms usually have the opposite problem: not enough enquiries, but poor conversion of the ones they get, because intake is nobody’s actual job. If your referral flow is healthy, we would skip most of the marketing and spend the budget on intake speed and triage, which protects the referrals you already have. A referred client who waits three days still rings someone else.
A straightforward practice area site moves faster than one with intake automation and a practice management integration behind it. The realistic driver is how quickly content and practitioner bios come back to us, which is the step that stalls most legal builds. We give you a timeline with the fixed quote so you know what you are committing to.
We draft it and you approve it. We are not lawyers and we will not publish substantive legal content over your name without a practitioner signing off, because the professional risk is yours and the accuracy obligation is real. What we are good at is taking what you would say to a client in the first meeting and making it findable.
Yes. We are based in Albury and work with firms across Australia. The build runs over video calls and email, which suits most practices better than losing a morning to a site visit.
Apply for a free practice audit. We send a real enquiry through your current intake, time every step, and check how your practice areas rank. You get the findings in writing with no obligation.
Apply for a free practice audit →