For Manufacturing & Industrial · Australia-wide
Industrial buyers do most of the decision before they contact anyone. They shortlist from what they can find, verify, and price quickly. We build the site that gets you onto that shortlist and the quoting workflow that turns an RFQ around in a day rather than a week.
The Real Problem
Manufacturing sales used to run on relationships and a rep in a car. It still partly does, but the first pass now happens before anyone picks up a phone. A procurement officer or design engineer searches, opens six tabs, discards the four that do not clearly do what they need, and requests quotes from two.
Australian manufacturers lose at both ends of that. They lose the shortlist because the site is a 2016 brochure with no specifications on it, and they lose the order because the RFQ that did arrive took six days to price.
Industrial keywords carry some of the highest click costs in Australian search precisely because the order values are large. Ranking organically for them is worth considerably more here than in most industries.
What We Build For Manufacturers
Two jobs. Be the supplier a buyer can verify without ringing you, and turn the resulting RFQ around fast enough that speed becomes your advantage rather than price.
The Process
We send a realistic RFQ through your current process and time every stage. Then we check what a buyer can actually verify about you online in thirty seconds. Both findings are usually uncomfortable and both are fixable.
One number approved before anything starts. It covers the site, the RFQ workflow and the integrations, with any third-party licences listed separately in your name at cost.
We build the capability pages and RFQ workflow, then connect to your ERP or MRP where it will talk to us. We work with your engineers on the specification content because getting it wrong is worse than not publishing it.
Logins, a walkthrough for sales and estimating, and a 30 day defect period. Support optional and quoted first.
What It Costs
The variables are how many capability or product lines need their own page, whether specifications and drawings already exist in a usable form, which ERP we are connecting, and how much of the RFQ workflow gets automated.
Then do the arithmetic that actually matters. Take your average order value and estimate how many RFQs a year you lose to turnaround rather than price. In manufacturing, a single recovered order frequently covers the whole build, which is not something we can say about most industries.
Proof
An Australian manufacturer of ute trays and trailers with genuine capability and almost no organic visibility. Every enquiry was bought. We rebuilt the site around what buyers actually search, published the specifications properly, and made the range verifiable without a phone call.
The visibility moved by a factor most paid campaigns cannot buy, and the enquiries that arrive now arrive already qualified because the buyer has read the specifications before they made contact.
Read the full case study →Free · 3 minutes
Six questions about how an industrial buyer experiences your business before they ever speak to you. Three minutes.
You get the findings in writing whether or not you engage us, including the fixes that cost nothing to make.
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More than it used to, because the specification decision now happens before your rep is involved. A design engineer shortlists suppliers from what they can verify online, then the rep gets called in to a decision that is already half made. A capability site does not replace your channel, it stops you being eliminated before your channel gets a chance to sell.
Your competitors already know your capability. They have your catalogue, they have been to the same trade shows, and in a market this size they probably know your estimator. The people your hidden PDF actually stops are buyers who wanted to verify you at 9pm and gave up. Publish the capability, keep the pricing and the process detail private, and you lose nothing you were really protecting.
Where it exposes an API, yes. That covers most modern systems and a surprising number of older ones. Where it genuinely will not talk to anything, we build the workflow around it rather than through it, using structured intake and exports instead. We will not open a manufacturing engagement by telling you to replace the system your production runs on.
Then it helps differently, and this is worth being straight about. At capacity, the value is not more RFQs, it is quoting the right ones faster and declining the rest sooner. Searchable quote history and structured intake let you triage by margin instead of by arrival order, which usually improves the mix rather than the volume. If you are turning work away, we would build for selection, not for lead generation.
Drawings move through signed expiring links rather than public URLs or email attachments, access is limited to the people working on your build, and nothing commercially sensitive goes into an AI tool that does not carry no-training commercial terms. Our privacy policy lists every provider we use and where each processes data, so you can assess us properly.
It depends on how many capability or product lines need their own page, whether your specifications and drawings already exist in a usable form, which ERP we are connecting, and how much of the RFQ workflow gets automated. We quote a fixed price before starting, and third-party licences stay in your name at cost.
Yes. We are based in Albury, which sits in a genuine manufacturing corridor, and we work with manufacturers across Australia. Most of the build runs over video calls, though for capability content we will sometimes want time with your engineers.
Apply for a free manufacturing audit. We push a realistic RFQ through your process, time every stage, and check what a buyer can verify about you online. Findings in writing, no obligation.
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