Client
TWJ Trades
Case Study · Coaching & Education
Proof that updates itself.
A VSL funnel with inline checkout, and a social-proof wall that pulls fresh proof from a real community every single day, with zero manual work.
twjtrades.comBuilt by Automatrix
01
A funnel built to convert, not just to look good.
TWJ Trades needed a video sales letter funnel that actually moved people to buy, not a landing page with a video bolted onto it. We built the funnel, wrote the conversion copy, and wired an inline Whop checkout directly into the page so buying doesn’t mean leaving the funnel and losing momentum.
01
VSL funnel build
Structured around watching, trusting and buying, not a generic template.
02
Conversion copy
Written for the funnel, not repurposed from somewhere else.
03
Inline Whop checkout
Buying happens without leaving the page.
04
Meta Pixel tracking
Ad performance is measurable, not a guess.
Meta Pixel tracking is wired in throughout, so ad spend can actually be measured against what it produces instead of guessed at.
02
A proof section that grows itself.
TWJ Trades needed fresh proof on their funnel without hand-updating it every week. So we built a bot that turns their real community into living proof. Every day it reads new posts in the members’ Discord testimonials channel, downloads the payout screenshots, and publishes them straight to the homepage.
The images are self-hosted so they never expire, auto-formatted to match the site’s design, and the bot is smart enough to skip the coach’s own replies rather than publishing them as testimonials. The proof section grows itself, with zero manual work, from a real community instead of stock reviews.
03
The live site
Got proof sitting in a Discord no one sees?
If your best social proof lives in a community instead of on your site, that’s a build we’ve already shipped once. Free audit, yours to keep.