Case Study · Coaching & Education

TWJ Trades:
proof that updates itself.

A high-converting VSL funnel with inline checkout, and a social-proof wall that pulls fresh proof from a real community every single day, with zero manual work.

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The Build

A funnel built to convert, not just to look good.

TWJ Trades needed a video sales letter funnel that actually moved people to buy, not a landing page with a video bolted onto it. We built the funnel, wrote the conversion copy, and wired an inline Whop checkout directly into the page so buying doesn’t mean leaving the funnel and losing momentum.

Meta Pixel tracking is wired in throughout, so ad spend can actually be measured against what it produces instead of guessed at.

  • VSL funnel build. Structured around watching, trusting and buying, not a generic template.
  • Conversion copy. Written for the funnel, not repurposed from somewhere else.
  • Inline Whop checkout. Buying happens without leaving the page.
  • Meta Pixel tracking. Ad performance is measurable, not a guess.
TWJ Trades VSL funnel, built by Automatrix
Automated social proof pipeline built for TWJ Trades

The Automation

A proof section that grows itself.

TWJ Trades needed fresh proof on their funnel without hand-updating it every week. So we built a bot that turns their real community into living proof. Every day it reads new posts in the members’ Discord testimonials channel, downloads the payout screenshots, and publishes them straight to the homepage.

The images are self-hosted so they never expire, auto-formatted to match the site’s design, and the bot is smart enough to skip the coach’s own replies rather than publishing them as testimonials. The proof section grows itself, with zero manual work, from a real community instead of stock reviews.

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