# Automatrix

> Automatrix is an Australian digital agency specialising in web design, business automation, SEO, and custom software development. Based in Albury, NSW. ABN 89 700 072 608. Operated by Automatrix Digital Pty Ltd.

## About

Automatrix builds websites, automation systems, and custom software for Australian businesses. We do not use templates, do not offshore work, and only take clients we can demonstrably help.

- Founder: Lee Sheedy, Founder & Director
- Location: Albury, NSW 2640, Australia
- Phone: +61 490 760 526
- Email: info@automatrix.au
- LinkedIn: https://www.linkedin.com/company/automatrixau/

## Services

- [Business Automation](https://automatrix.au/services/business-automation): Custom Zapier, Make, and n8n workflows eliminating manual tasks across lead intake, follow-ups, data sync, and reporting.
- [Website Development](https://automatrix.au/services/web-design): Custom-built websites, no templates, designed to convert.
- [SEO](https://automatrix.au/services/seo): Technical SEO, local SEO, and Google Business Profile management for Australian businesses.
- [Systems Integration](https://automatrix.au/services/systems-integration): API integration between CRM, accounting, POS, payment, and booking systems.
- [Custom Software](https://automatrix.au/services/custom-software): Admin panels, employee portals, dashboards, and internal management systems.
- [Application Development](https://automatrix.au/services/app-development): Web apps, POS systems, Stripe integrations, and booking platforms.

## Locations

Automatrix is a service-area business based in Albury, NSW. We serve Albury Wodonga and the surrounding border region (Wangaratta, Corowa, Yarrawonga, Rutherglen, Holbrook) plus businesses across Australia.

- [AI Agency Albury](https://automatrix.au/ai-agency-albury): AI automation and business systems for Albury Wodonga businesses — lead automation, CRM, SMS follow-up, AI receptionist.
- [Web Design Albury NSW](https://automatrix.au/locations/albury): Web design, SEO, business automation and custom software for Albury businesses.
- [Web Design Wodonga VIC](https://automatrix.au/locations/wodonga): Web design, SEO and automation for Wodonga businesses.
- [Best Web Designers in Albury](https://automatrix.au/best-web-designers-albury): Independent comparison of web design providers serving Albury Wodonga, including where Automatrix is and isn't the right fit.

## Free Tools

- [AI Search Visibility Checker](https://automatrix.au/ai): Check whether ChatGPT, Claude, Gemini and Perplexity recommend your business, and get a visibility score and grade with a live LLM probe.
- [AI Training for Teams](https://automatrix.au/ai-training): Practical AI training for Australian business teams.
- [Free Business Systems Audit](https://automatrix.au/free-audit): Request a free SEO and AI search audit of your website. Available to qualified applicants.

## Key Pages

- [About](https://automatrix.au/about): Who Automatrix is, founder background, and how the team works.
- [FAQ](https://automatrix.au/faq): Common questions on web design, SEO, automation and custom software.
- [Results / Case Studies](https://automatrix.au/results): Real outcomes from Albury Wodonga and Australian clients.
- [Frontline Trays Case Study](https://automatrix.au/case-studies/frontline-trays/): Website rebuild that brings in as many enquiries as paid ads.
- [Chargeroo Case Study](https://automatrix.au/case-studies/chargeroo/): A self-serve power-bank rental network built end to end.
- [Angie Ioannou Case Study](https://automatrix.au/case-studies/angie-ioannou/): Custom website with an automated lead-capture and enquiry pipeline for a commercial real estate agency.
- [Cycle Station Case Study](https://automatrix.au/case-studies/cycle-station/): POS, bookings and Tyro payments connected across multiple retail locations.
- [TWJ Trades Case Study](https://automatrix.au/case-studies/twj-trades/): A VSL funnel with inline checkout, and a social-proof wall that updates itself from a Discord community every day.
- [Contact](https://automatrix.au/contact): Enquiry form, phone and email.
- [Get Started](https://automatrix.au/get-started): Tell us about your project and what you need built.
- [Book a Strategy Call](https://automatrix.au/book): Pick a time for a 30 minute call.
- [Refer a Business](https://automatrix.au/refer/): Refer someone who needs a website, automation or software.
- [Client & Referral Partner Guide](https://automatrix.au/automatrix.md): Plain-language rundown of who Automatrix is, who we work best with, and how referrals work. Same content also at /partners.md.
- [Blog](https://automatrix.au/blog/): Guides on SEO, AI, hosting and domains for Australian businesses.

## Client Work

- Frontline Trays & Trailers (frontlinetrays.com.au): Website rebuild, SEO, custom admin panel — [case study](https://automatrix.au/case-studies/frontline-trays/)
- Chargeroo (chargeroo.au): End-to-end platform including website, Stripe terminal, backend automation, AI support — [case study](https://automatrix.au/case-studies/chargeroo/)
- Angie Ioannou Commercial Real Estate (commercialrealestatealbury.com): Website, automated lead management backend — [case study](https://automatrix.au/case-studies/angie-ioannou/)
- Cycle Station (cyclestation.com.au): POS, booking platform, Tyro integration, multi-location support — [case study](https://automatrix.au/case-studies/cycle-station/)
- TWJ Trades (twjtrades.com): VSL funnel build, conversion copy, inline Whop checkout, Meta Pixel tracking, self-updating social proof automation — [case study](https://automatrix.au/case-studies/twj-trades/)

## Blog

- [SEO Guide for Australian Businesses 2026](https://automatrix.au/blog/seo-guide-australia)
- [Claude AI for Business: The Complete Integration Guide](https://automatrix.au/blog/claude-for-business-guide)
- [ASUS XG27AQDMG "Keys Locked": How to Unlock It](https://automatrix.au/blog/asus-xg27aqdmg-keys-locked-unlock)
- [How to Set Up VentraIP: Domain & Hosting](https://automatrix.au/blog/how-to-set-up-ventraip)
- [Invite Automatrix to Your VentraIP Account](https://automatrix.au/blog/invite-automatrix-ventraip)
- [Invite Automatrix to Your GoDaddy Account](https://automatrix.au/blog/invite-automatrix-godaddy)
- [Delegate Your Domain to Automatrix on Crazy Domains](https://automatrix.au/blog/invite-automatrix-crazydomains)

## Engagement Model

Two options: one-time project build (fixed scope, full ownership) or ongoing SaaS/managed platform (monthly retainer). Free business systems audit available to qualified applicants.

## Optional

robots: https://automatrix.au/robots.txt
sitemap: https://automatrix.au/sitemap.xml