# Automatrix

> Automatrix is an Australian digital agency specialising in web design, business automation, SEO, and custom software development. Based in Albury, NSW. ABN 89 700 072 608. Operated by Automatrix Digital Pty Ltd.

## About

Automatrix builds websites, automation systems, and custom software for Australian businesses. We do not use templates, do not offshore work, and only take clients we can demonstrably help.

- Founder: Lee Sheedy, Founder & Director
- Location: Albury, NSW 2640, Australia
- Phone: +61 490 760 526
- Email: info@automatrix.au
- LinkedIn: https://www.linkedin.com/company/automatrixau/

## Services

- [All Services](https://automatrix.au/services): Overview of web design, SEO, business automation, integrations and custom software.
- [Business Automation](https://automatrix.au/services/business-automation): Custom Zapier, Make, and n8n workflows eliminating manual tasks across lead intake, follow-ups, data sync, and reporting.
- [Website Development](https://automatrix.au/services/web-design): Custom-built websites, no templates, designed to convert.
- [SEO](https://automatrix.au/services/seo): Technical SEO, local SEO, and Google Business Profile management for Australian businesses.
- [Systems Integration](https://automatrix.au/services/systems-integration): API integration between CRM, accounting, POS, payment, and booking systems.
- [Custom Software](https://automatrix.au/services/custom-software): Admin panels, employee portals, dashboards, and internal management systems.
- [Application Development](https://automatrix.au/services/app-development): Web apps, POS systems, Stripe integrations, and booking platforms.

## Integrations

Named software-to-software integrations with scope and starting prices on each page.

- [Software Integrations](https://automatrix.au/integrations/): Nine integrations between the software Australian businesses already run: Xero, HubSpot, ServiceM8, simPRO, Cliniko, Square and Shopify. From $2,500.
- [HubSpot to Xero](https://automatrix.au/integrations/hubspot-xero): Deal closes in HubSpot, invoice raised in Xero, paid status back on the deal. From $2,500, live in two to four weeks.
- [simPRO to HubSpot](https://automatrix.au/integrations/simpro-hubspot): Leads and quotes in HubSpot, jobs and invoices in simPRO, with nothing retyped between them. For trade and service firms. From $3,500.
- [Website to ServiceM8](https://automatrix.au/integrations/website-servicem8): A web enquiry becomes a ServiceM8 job with the customer created and an SMS out the door in under a minute. For trades. From $2,500.
- [Cliniko to Xero](https://automatrix.au/integrations/cliniko-xero): Cliniko invoices, terminal payments and practitioner splits reconciled in Xero without a spreadsheet. For allied health clinics. From $3,000.
- [Square to Xero](https://automatrix.au/integrations/square-xero): Square sales, fees, tips and refunds posted to Xero per location and matched to the bank feed. For retail and hospitality. From $2,500.
- [Shopify to Xero](https://automatrix.au/integrations/shopify-xero): Shopify orders, payouts, refunds and GST posted to Xero so the bank feed reconciles itself. From $2,500.
- [Website to Smokeball, LEAP and Actionstep](https://automatrix.au/integrations/law-firm-intake): New enquiries become a contact and prospective matter in Smokeball, LEAP or Actionstep, with the conflict check queued. For law firms. From $2,500.
- [Real Estate CRM: VaultRE, Agentbox and Rex](https://automatrix.au/integrations/real-estate-crm): realestate.com.au, Domain and website enquiries land in VaultRE, Agentbox or Rex with the reply sent in under a minute. From $2,500.
- [Pipedrive to Xero](https://automatrix.au/integrations/pipedrive-xero): Won deals in Pipedrive raise invoices in Xero, paid status comes back, and customers exist once. For manufacturers and B2B firms. From $2,500.

## Industries

- [Industries We Work With](https://automatrix.au/industries/): The six industries below, with the work each one usually needs.
- [Trades and Construction](https://automatrix.au/industries/trades-and-construction): The site that brings the enquiry in, wired into job software so quotes go out the same day.
- [Accountants and Bookkeepers](https://automatrix.au/industries/accountants-and-bookkeepers): Websites that bring better clients in and automation that stops the document chase.
- [Healthcare and Allied Health](https://automatrix.au/industries/healthcare-and-allied-health): Websites, booking connections and admin tools for healthcare and allied health practices.
- [Law Firms](https://automatrix.au/industries/law-firms): Websites and client intake workflows for Australian law firms.
- [Real Estate](https://automatrix.au/industries/real-estate): Websites, listing workflows and lead capture for real estate businesses.
- [Manufacturing and Industrial](https://automatrix.au/industries/manufacturing-and-industrial): Websites, quoting tools and connected systems for manufacturers and industrial businesses.

## Locations

Automatrix is a service-area business based in Albury, NSW. We serve Albury Wodonga and the surrounding border region (Wangaratta, Corowa, Yarrawonga, Rutherglen, Holbrook) plus businesses across Australia.

- [AI Agency Albury](https://automatrix.au/ai-agency-albury/): AI automation and business systems for Albury Wodonga businesses. Lead automation, CRM, SMS follow-up, AI receptionist.
- [Digital Agency Albury NSW](https://automatrix.au/locations/albury): Web design, SEO, business automation and custom software for Albury businesses.
- [Web Design Wodonga VIC](https://automatrix.au/locations/wodonga): Web design, SEO and automation for Wodonga businesses.
- [Web Design and SEO Wangaratta](https://automatrix.au/locations/wangaratta): Web design, SEO and automation for Wangaratta and the King Valley, from a team 45 minutes away in Albury Wodonga.
- [Web Design and SEO Wagga Wagga](https://automatrix.au/locations/wagga-wagga): Web design, SEO and business automation for Wagga Wagga businesses.
- [Web Design and SEO Shepparton](https://automatrix.au/locations/shepparton): Web design, SEO and business automation for Shepparton and the Goulburn Valley.
- [Web Design and SEO Bendigo](https://automatrix.au/locations/bendigo): Web design, SEO and business automation for Bendigo businesses.
- [All Locations](https://automatrix.au/locations/): Every area Automatrix has a page for.
- [Best Web Designers in Albury](https://automatrix.au/best-web-designers-albury): Comparison of 14 web design providers serving Albury Wodonga, including where Automatrix is and isn't the right fit.

## Free Tools

- [AI Search Visibility Checker](https://automatrix.au/ai): Check whether ChatGPT, Claude, Gemini and Perplexity recommend your business, and get a visibility score and grade with a live LLM probe.
- [AI Training for Teams](https://automatrix.au/ai-training): Practical AI training for Australian business teams.
- [Free Business Systems Audit](https://automatrix.au/free-audit): Request a free SEO and AI search audit of your website. Available to qualified applicants.

## Key Pages

- [About](https://automatrix.au/about): Who Automatrix is, founder background, and how the team works.
- [FAQ](https://automatrix.au/faq): Common questions on web design, SEO, automation and custom software.
- [Reviews](https://automatrix.au/reviews): Client reviews, quoted as written.
- [Results / Case Studies](https://automatrix.au/portfolio): Real outcomes from Albury Wodonga and Australian clients.
- [Frontline Trays Case Study](https://automatrix.au/case-studies/frontline-trays): Website rebuild that brings in as many enquiries as paid ads.
- [Chargeroo Case Study](https://automatrix.au/case-studies/chargeroo): A self-serve power-bank rental network built end to end.
- [Angie Ioannou Case Study](https://automatrix.au/case-studies/angie-ioannou): Custom website with an automated lead-capture and enquiry pipeline for a commercial real estate agency.
- [TWJ Trades Case Study](https://automatrix.au/case-studies/twj-trades): A VSL funnel with inline checkout, and a social-proof wall that updates itself from a Discord community every day.
- [Contact](https://automatrix.au/contact): Enquiry form, phone and email.
- [Get Started](https://automatrix.au/get-started): Tell us about your project and what you need built.
- [Book a Strategy Call](https://automatrix.au/book): Pick a time for a 30 minute call.
- [Refer a Business](https://automatrix.au/refer/): Refer someone who needs a website, automation or software.
- [Client & Referral Partner Guide](https://automatrix.au/automatrix.md): Plain-language rundown of who Automatrix is, who we work best with, and how referrals work. Same content also at /partners.md.
- [Blog](https://automatrix.au/blog/): Guides on SEO, AI, websites and automation for Australian businesses.
- [Privacy Policy](https://automatrix.au/legal/privacy-policy) and [Terms of Service](https://automatrix.au/legal/terms-of-service)

## Client Work

- Frontline Trays & Trailers (frontlinetrays.com.au): Website rebuild, SEO, custom admin panel. [Case study](https://automatrix.au/case-studies/frontline-trays)
- Chargeroo (chargeroo.au): End-to-end platform including website, Stripe terminal, backend automation, AI support. [Case study](https://automatrix.au/case-studies/chargeroo)
- Angie Ioannou Commercial Real Estate (commercialrealestatealbury.com): Website, automated lead management backend. [Case study](https://automatrix.au/case-studies/angie-ioannou)
- TWJ Trades (twjtrades.com): VSL funnel build, conversion copy, inline Whop checkout, Meta Pixel tracking, self-updating social proof automation. [Case study](https://automatrix.au/case-studies/twj-trades)

## Blog

### SEO and AI search

- [Complete SEO Guide for Australian Businesses](https://automatrix.au/blog/seo-guide-australia): Local SEO, Google Business Profile, technical SEO, content, backlinks, Core Web Vitals and AI search.
- [Local SEO Checklist for Albury Wodonga](https://automatrix.au/blog/local-seo-albury-wodonga-checklist): Google Business Profile, service pages, local listings and technical basics.
- [Local SEO Strategy for Bendigo Businesses](https://automatrix.au/blog/local-seo-bendigo): How local search works in Bendigo and what to do when competitors already have decent websites.
- [Why Your Website Isn't Ranking on Google](https://automatrix.au/blog/why-website-not-ranking): The 8 reasons Albury Wodonga websites fail to rank, in the order to check them.
- [Topical Authority SEO for Small Businesses](https://automatrix.au/blog/topical-authority-seo): How a cluster of related pages helps people and search engines understand your expertise.
- [Zero-Click Searches](https://automatrix.au/blog/zero-click-searches): How businesses win customers inside the results page itself.
- [How to Help AI Search Understand Your Business](https://automatrix.au/blog/get-featured-in-ai-answers): Useful content, accurate details and clear structure for AI answers.
- [Australian Business Directories for 2026](https://automatrix.au/blog/australian-business-directories-2026): Australian business directories and how consistent listings support local discovery.

### Websites

- [Website Costs in Albury Wodonga](https://automatrix.au/blog/website-cost-albury-wodonga): 2026 website prices in Albury Wodonga: template sites $1,500 to $3,000, custom builds $4,000 to $12,000, plus the ongoing costs quotes leave out.
- [How Much Does a Website Cost in Wagga Wagga?](https://automatrix.au/blog/website-cost-wagga-wagga): What a business website costs in Wagga Wagga in 2026 and what changes the number.
- [Custom Website or WordPress?](https://automatrix.au/blog/custom-website-vs-wordpress-australia): Editing, maintenance, ownership and the work your site needs to do.
- [When Should You Redesign Your Website?](https://automatrix.au/blog/when-to-redesign-your-website): How to tell a redesign from a smaller fix.
- [Does Your Ballarat Website Need a Redesign?](https://automatrix.au/blog/ballarat-website-redesign-signs): Six signals that a business website is past due, and three that are not worth a rebuild.
- [Why Your Website Loads Slowly](https://automatrix.au/blog/why-your-website-loads-slowly): The 12 causes of a slow website, ranked by impact, and how to diagnose yours.
- [Why Your Albury Website Gets No Enquiries](https://automatrix.au/blog/website-not-getting-enquiries): Seven reasons a website gets traffic but no enquiries, and what fixes each.
- [Why Wangaratta Websites Get No Enquiries](https://automatrix.au/blog/wangaratta-website-no-enquiries): Offer, service pages, trust signals and contact path.

### Automation and integration

- [What to Automate First in Your Albury Business](https://automatrix.au/blog/automate-first-albury-business): The eight jobs we automate first, in the order we do them.
- [Business Automation Costs in Albury](https://automatrix.au/blog/business-automation-cost-albury): What affects the scope and how to prioritise the workflows worth improving first.
- [Zapier vs Make vs n8n](https://automatrix.au/blog/zapier-vs-make-vs-n8n): Comparison by workflow needs, maintenance and control.
- [Connect Your POS, Xero and Booking System](https://automatrix.au/blog/connect-pos-xero-booking-system): What to map before connecting sales, appointments and accounting.
- [Cut Admin Time in Your Shepparton Business](https://automatrix.au/blog/admin-time-shepparton-business): How to count your admin hours and which tasks to hand to software first.

### AI for business

- [Integrating Claude AI Into Your Business](https://automatrix.au/blog/claude-for-business-guide): Plans, Skills, integrations, security, prompting tips and use cases.
- [AI Privacy in Australia](https://automatrix.au/blog/ai-privacy-compliance-australia): Privacy questions Australian businesses should ask before using AI.
- [AI Data Residency in Australia](https://automatrix.au/blog/ai-data-residency-australia): Where AI tools may store business data and what to check with providers.
- [AI Use Policy Template](https://automatrix.au/blog/ai-use-policy-template): A template for setting staff expectations on business data and approved tools.
- [Is Read AI Safe?](https://automatrix.au/blog/is-read-ai-safe-australia): Read AI meeting notes, data handling and access settings for Australian businesses.

## Client Support Guides

- [How to Export Notes and History From Act! CRM](https://automatrix.au/support/export-act-crm-notes-history)
- [How to Set Up VentraIP: Domain & Hosting](https://automatrix.au/support/how-to-set-up-ventraip)
- [Invite Automatrix to Your VentraIP Account](https://automatrix.au/support/invite-automatrix-ventraip)
- [Invite Automatrix to Your GoDaddy Account](https://automatrix.au/support/invite-automatrix-godaddy)
- [Delegate Your Domain to Automatrix on Crazy Domains](https://automatrix.au/support/invite-automatrix-crazydomains)
- [ASUS XG27AQDMG "Keys Locked": How to Unlock It](https://automatrix.au/support/asus-xg27aqdmg-keys-locked-unlock)

## Engagement Model

Two options: one-time project build (fixed scope, full ownership) or ongoing SaaS/managed platform (monthly retainer). Free business systems audit available to qualified applicants.

## Optional

robots: https://automatrix.au/robots.txt
sitemap: https://automatrix.au/sitemap.xml